Scott Hanford — Growth & Product
I build products
and grow them.
Currently a product manager at Adobe Express. Formerly a marketer. Twice a founder. I write about growth, product, and the messy middle of building companies.
Writing
- Lessons from a failed startupWhat I learned building and shutting down a venture-backed startup.
- Building a System for GrowthMy thinking on growth as a system — hosted on OpenView's blog.
- Our journey launching TALNTA weekend COVID project connecting laid-off workers with companies still hiring.
- Breaking down Notion's pricing strategyAn outsider's POV on what made Notion's pricing strategy work at the time.
About
I started my career in growth & product marketing, but over the years I learned I'm really a PM at heart. I've spent 10+ years bouncing between those worlds.
I'm passionate about understanding user needs — to build better products, position them better, and drive better adoption. I've been a founder twice, worked with companies from pre-launch to $100M+ ARR, and I love the 0-to-1 and the messy middle.
Reach out if you're building something, or want to talk founder/PM stuff, UX research, or growth.
Now
- Growth Product Management at Adobe Express
- Mentoring startups at 500 Startups
- Investing in startups powering collaboration & insights — Hightouch, Liveblocks, Mux, and more
Previously
- Founder & CEO at Corq (raised $1M, shut down)
- On Deck member (ODF4)
- Led user acquisition — Growth Marketing & Growth PM — at InVision
- Founded Canvas, a car subscription platform, to $1M+ ARR as VP of Growth (acquired by Ford)
- Ran performance marketing at Ampush for Uber, Supercell, and others
- Investment banking & private equity at UBS, Jefferies, and Ares